Using color.

After visiting the color website it was pretty interesting. Each little person, "color", taught us how each color is used to express feelings and which color complements another. Different colors promote different emotions, and when used effectively they can make people respond differently, and draw them in, enough to pay attention to the ad.The "Color in Motion" website teaches the viewer what each color mean, it's positive & negative perception amongst society, and the colors that work together (that are complementary). Each section of the site is different, one gives you the text telling you about the color, the next is animated in a sort of slideshow manner with text and sound, while the final one, is where the user becomes an active part of the site and explores the colors and tests to see if the use of each color is understood. Interesting site. Colors in Motion