Use of language, prospective audience, blogs that will cater to any and everyone.

Many people create blogs, millions of people. Most blogs cater to a specific audience and reflect the blogger true self. Blogs can be about politics, or they could be about fashion. All blogs are informative, one of the top best blogs of 2011 is a photoblog called the Big Picture, it's main focus is the world and our nation. It's basically like watching every news channel and categorizing what the blogger feels is the most important news. I would say that probably more intelligent people would read this blog. For someone interested in cars or in search of a new car might read the blog title The Truth About Cars,  it will inform the reader about various vehicles, automobiles, etc, detailing information for comparison among various manufacturers. Other people have travel blogs or fashion blogs, there is basically a blog out there for any topic one could possibly think of. All of these blogs use different media, photos, videos, or web links, just to name a few. If you're talking about politics, the blogger might post links to articles, reports, etc. For a fashion blog there might be pictures of the latest trends, links to the websites that sell that product, or even video ads. Each blog is unique to the person, you can determine who the blog is meant for by the topics discussed and the interests expressed. If I wanted to keep up with the latest technology, I might try to find a blog that caters directly to that. Blogs are personal, informative, and unique; there is something out there for everyone.