After viewing the Color in Motion website, I think that the red & yellow pattern signifies being alert, bright (it really grabs your attention), and being active. When considering the concept of being active, I think that could be significant because McDonald's tries to be active in the community, and help others. One way they do this is the Ronald McDonald house for families who need a place to stay while their child receives medical treatments in the hospital. I believe the "giving back to the community" aspect of their business reaches the emotions of others, and they know that when they eat there they are helping someone else, who is in need. That big yellow and red sign is symbolic across the world, whenever a person sees those arches they know they've found something familiar, and homey regardless of the place they are at. Although each McDonald's is not exactly the same it caters to everyone's taste buds.The menus aren't the same, like the one in Australia that serves lamb, but are culturally sound. There product is for all audiences from any age group. Every few years or so each franchise of McDonald's changes the way they do things, menu, appearance, etc. to cater to their audience of consumers. Healthier menu options have come about in recent years. They also use good visuals, to give the consumer that mouth-watering feeling, and draw them in. It's fast, it's cheap, and it's halfway decent for fast food. I personally don't eat there often but when I do, I am satisfied with what I get.
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| Australia |
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