Proximity
See pages 15-32
Definition?
nearness in place, time, order, occurrence, or relation.
Things are grouped together according to their relation.
Uniformity. In the absence of proximity is chaos. Proximity in a design will usually overwhelm competing visual styles.
Most powerful principles in design. Is how you get info to your reader by the way you space things.
Alignment:
Creating a harmony with space.
"Nothing should be placed on a page arbitrarily, it should connect with something else on the page."
Center alignment is more confusing. Using hard-right/hard-left alignment will create a strong line for the eye to see.
Repetition:
Consistency throughout. Lets the viewer or audience know things are the same, coming from the same place of person.
Contrast:
Makes things stand out.
Different Color/Fonts sets off the contrast of the piece of work.
Using Title Font as font for Headers, increases the contrast.
Contrast:
Makes things stand out.
Different Color/Fonts sets off the contrast of the piece of work.
Using Title Font as font for Headers, increases the contrast.
Homework
Review design Principles in chapter 1-5 and prepare for quiz.
Post image of an ad design you find compelling and discuss how it displays consistency repetition alignment and proximity
Read Chapter 9-11 in Williams.
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