CRAP: TRESemme Ad.

This TRESemme ad displays contrast with varying font sizes and colors. TRESemme also used the contrast between the dark black, gray's, white's, and hot pink very well, it makes the advertisement really stand out.Some contrast is between the hot pink line with the white text in it. There is also some repetition, such as the shadow of gray's and black's in the background. Also there is a pattern of White, Pink, White, Pink, and White in the in the fonts at the bottom of the page. Most of the text in this ad is bottom-left aligned, while the TRESemme logo and the image of the product are aligned top-right and bottom-right. Lastly the text located toward the bottom of the page is proximal to each other, as well as the different types of description are in the same proximity. The thorough detail on what the product actually does is set off from the brief description/text "Plump up the volume". Everything in the ad is aligned, repeated, contrasted, and proximal to make the ad really stand out to the consumer who might see this in a magazine.