The Long Tail a comic about our changing world.

Chris Anderson's comic The Long Tail, portrays how our world has changed from twenty to thirty years ago. We live in a world that everything is readily available. If I want to find a movie, old or new, I can have access to it with just a click of a button. When kids grew up thirty years ago, they didn't have the technology we have today. As mentioned in the comic, they watched 3 channels, heard the same music on the radio, watched the same movies, etc. Everyone was alike, in our day and age we grew up with the technology to choose what we want to listen to, what movies we watch, and we have 1000s of channels and TV programs to choose from. We're a generation of choice, we choose who we want to be. Sometimes we put ourselves into miniature groups that cater to our personal interests. We now have Pandora & Spotify, internet radio stations that we are the DJs for, we pick our own playlists and what we want to hear. This is nothing new to anyone reading this blog, but it is something to think about, how much things have changed. Everything's at our finger tips, and we don't have to go far to find what we're looking for. It may be easy, but what are we doing to our businesses, and are we growing or are we depleting them because we don't need to go to the store to get what we want. That is a question I can't determine the right answer to. If they adapt to the changes and go intro electronic selling, it might not hurt them.. What if they can't afford to or don't know how to make these updates, then does their business fail, because we as consumers use the internet more. Is the future helping or hurting?