Live Blog (Class Notes)

Semiotics is the study of signs. Rhetoric is the study of persuasion. Signs help us understand and interpret things.

Semiotics:
Sign ------> Signifier        &            Signified
                         ^                                  ^
                   Referent                          Object

Image

                   CAR     <------------>              


Things mean things.

Rhetoric:
How we persuade each other. Who is the audience & needs. Rhetoric is the art of finding the available means of persuasion, in a given situation.
Consider the environment; where is the conversation taking place - Kairos

Three ways to persuade:
logos -> logic reason (facts/stats)
pathos -> emotions (feelings); empathetic, sympathetic, pathetic
ethos - > credibility of the source (trust); ethical appeal