This particular sign from Grace Park shows contrast. "GRACE" is in one size font, and typeface, while "park" is in another size and font face, it is also a different color. The text is center aligned, with no space between each word. This sign is a great example of contrast, as well.

This sign is a great example of concordance. It has the same typeface, but "HOLSTEIN" is bold and much larger than the rest of the text on the sign. Each group of text is is different font sizes, and creates a triangular look but is all center aligned, with "~EST.1887~ being the smallest font size. Same font different sizes and emphasis. 

Examples of Concordance, Conflict, and Contrast

The following are examples of concordance, conflict, and contrast.
Concordance: Using the same font type with different font sizes and emphasis.
Conflict: Using the same type of font, Sans in my example, in the same texts.
Contrast: Using different font types and font sizes together. .

Different types of Type Faces

CRAP: TRESemme Ad.

This TRESemme ad displays contrast with varying font sizes and colors. TRESemme also used the contrast between the dark black, gray's, white's, and hot pink very well, it makes the advertisement really stand out.Some contrast is between the hot pink line with the white text in it. There is also some repetition, such as the shadow of gray's and black's in the background. Also there is a pattern of White, Pink, White, Pink, and White in the in the fonts at the bottom of the page. Most of the text in this ad is bottom-left aligned, while the TRESemme logo and the image of the product are aligned top-right and bottom-right. Lastly the text located toward the bottom of the page is proximal to each other, as well as the different types of description are in the same proximity. The thorough detail on what the product actually does is set off from the brief description/text "Plump up the volume". Everything in the ad is aligned, repeated, contrasted, and proximal to make the ad really stand out to the consumer who might see this in a magazine.

Live Blog

Proximity

See pages 15-32

Definition?

nearness in place, time, order, occurrence, or relation.

Things are grouped together according to their relation.

Uniformity. In the absence of proximity is chaos. Proximity in a design will usually overwhelm competing visual styles. 

Most powerful principles in design. Is how you get info to your reader by the way you space things. 

Alignment:

Creating a harmony with space. 

"Nothing should be placed on a page arbitrarily, it should connect with something else on the page."

Center alignment is more confusing. Using hard-right/hard-left alignment will create a strong line for the eye to see. 

Repetition:

Consistency throughout.    Lets the viewer or audience know things are the same, coming from the same place of person. 

Contrast:
Makes things stand out. 
Different Color/Fonts sets off the contrast of the piece of work. 
Using Title Font as font for Headers, increases the contrast.   

Homework 

Review design Principles in chapter 1-5 and prepare for quiz. 

Post image of an ad design you find compelling and discuss how it displays consistency repetition alignment and proximity 

Read Chapter 9-11 in Williams.  

Design Principles: Contrast Repetition Alignment Proximity. Identify principles used in this ad:
 The contrasts used in the Maggi: Crane House are effective, and draw the reader/viewers eyes in. One thing that does this is the contrast between darks and lites of the image especially between the clouds and the home. The home stands out more and the boldness of the words "soup" and "always home" really stand out in the ad. The soup is there in the ad but the house/crane is the image most would see first.
The repetition in the ad is how the words are boldness of the specific words the soup company would like the viewer to pay attention to. Everything is also aligned to the right side of the page, therefore the reader does not get lost while reading the ad. Also things are proximal to the fact that the company has created this ad where the reader's eyes are instantly drawn to the words "With a soup,....home" which is the main point of the ad, to advertise their brand of soup and connect on emotional level, because when eating this soup, supposedly, it is suppose to make you feel warm and cozy as you would at home.

 http://adsoftheworld.com/media/print/maggi_crane_house

The main contrast I see in this ad are the font sizes and colors; yellow, blue and red. The large font in the middle "Remember when...Guitars?" and the image in the center are the initial attention grabbers of the ad. Everything is pretty well aligned in the center, making the ad look very clean cut and not too incredibly busy.
All the words are in close proximity to each other making the ad easier to read.  

http://adsoftheworld.com/media/print/boutique_guitar_exchange_guitar_heroes?size=_original


There is contrast in the ad with the Navy and lighter shade of blue colors, the first thing I notice  when I look at this ad is the paper planes. Also the font size of the Mistique and "Swine Flu, we'll be you." draw the reader in and advertise the brand. The paper planes are repeated throughout the ad and also the gray, white. and blue are repeated. The alignment of this ad is hard left and hard right, as far as the text is concerned, it is not all over the page. The proximity of the text is kept effective because the most important things about fighting off H1N1, and the prevention of it are easy to read and kept together. The only thing I think they should have done was make the texts for that part of the ad a little bigger, the reader gets the concept from the "Swine Flu, we'll beat you" but the bottom part explains it further.

http://adsoftheworld.com/media/print/mistique_tissue_planes?size=_original

The ad to better clean up the trash and work for the betterment of the health of the readers' children. The use of font sizes and the color white draws the readers attention to the point or purpose of the ad. First I see the men and the massive pile of trash along with the texts at hard left-center and the text slightly to the right below it. Seeing the image first and then text better relates and puts a persons face to the people cleaning up the litter around the area. The repetition I see in this ad is also the typeface, and white fonts. The boldness in the texts let the reader know, this is what they want you to read. Everything is also aligned left and in the same proximity and not scattered all over the page and is easier to read and understand because of, it allows focus on the message of the ad.

http://adsoftheworld.com/media/print/prefeitura_de_sao_paulo_garbage_2?size=_original

Mistique Immitation. . .

Original

My Immitation

Freestyle

For this freestyle project I decided to use the Campus Store as my main focus, as I began to work in there last week.

Sports image used from http://www.recreation.slco.org/redwood/classesClinics/Itty-Bitty.html, other images from Morgue

Using color.

After visiting the color website it was pretty interesting. Each little person, "color", taught us how each color is used to express feelings and which color complements another. Different colors promote different emotions, and when used effectively they can make people respond differently, and draw them in, enough to pay attention to the ad.The "Color in Motion" website teaches the viewer what each color mean, it's positive & negative perception amongst society, and the colors that work together (that are complementary). Each section of the site is different, one gives you the text telling you about the color, the next is animated in a sort of slideshow manner with text and sound, while the final one, is where the user becomes an active part of the site and explores the colors and tests to see if the use of each color is understood. Interesting site. Colors in Motion

Publish 2

First Sample Poster

The infamous golden arches. . . . McDonald's, one of the world's leading fast food chains

After viewing the Color in Motion website, I think that the red & yellow pattern signifies being alert, bright (it really grabs your attention), and being active. When considering the concept of being active, I think that could be significant because McDonald's tries to be active in  the community, and help others. One way they do this is the Ronald McDonald house for families who need a place to stay while their child receives medical treatments in the hospital. I believe the "giving back to the community" aspect of their business reaches the emotions of others, and they know that when they eat there they are helping someone else, who is in need. That big yellow and red sign is symbolic across the world, whenever a person sees those arches they know they've found something familiar, and homey regardless of the place they are at. Although each McDonald's is not exactly the same it caters to everyone's taste buds.The menus aren't the same, like the one in Australia that serves lamb, but are culturally sound. There product is for all audiences from any age group. Every few years or so each franchise of McDonald's changes the way they do things, menu, appearance, etc. to cater to their audience of consumers. Healthier menu options have come about in recent years. They also use good visuals, to give the consumer that mouth-watering feeling, and draw them in. It's fast, it's cheap, and it's halfway decent for fast food. I personally don't eat there often but when I do, I am satisfied with what I get. 

Australia

USA

Live Blog (Class Notes)

Semiotics is the study of signs. Rhetoric is the study of persuasion. Signs help us understand and interpret things.

Semiotics:
Sign ------> Signifier        &            Signified
                         ^                                  ^
                   Referent                          Object

Image

                   CAR     <------------>              


Things mean things.

Rhetoric:
How we persuade each other. Who is the audience & needs. Rhetoric is the art of finding the available means of persuasion, in a given situation.
Consider the environment; where is the conversation taking place - Kairos

Three ways to persuade:
logos -> logic reason (facts/stats)
pathos -> emotions (feelings); empathetic, sympathetic, pathetic
ethos - > credibility of the source (trust); ethical appeal

The Long Tail a comic about our changing world.

Chris Anderson's comic The Long Tail, portrays how our world has changed from twenty to thirty years ago. We live in a world that everything is readily available. If I want to find a movie, old or new, I can have access to it with just a click of a button. When kids grew up thirty years ago, they didn't have the technology we have today. As mentioned in the comic, they watched 3 channels, heard the same music on the radio, watched the same movies, etc. Everyone was alike, in our day and age we grew up with the technology to choose what we want to listen to, what movies we watch, and we have 1000s of channels and TV programs to choose from. We're a generation of choice, we choose who we want to be. Sometimes we put ourselves into miniature groups that cater to our personal interests. We now have Pandora & Spotify, internet radio stations that we are the DJs for, we pick our own playlists and what we want to hear. This is nothing new to anyone reading this blog, but it is something to think about, how much things have changed. Everything's at our finger tips, and we don't have to go far to find what we're looking for. It may be easy, but what are we doing to our businesses, and are we growing or are we depleting them because we don't need to go to the store to get what we want. That is a question I can't determine the right answer to. If they adapt to the changes and go intro electronic selling, it might not hurt them.. What if they can't afford to or don't know how to make these updates, then does their business fail, because we as consumers use the internet more. Is the future helping or hurting?

Use of language, prospective audience, blogs that will cater to any and everyone.

Many people create blogs, millions of people. Most blogs cater to a specific audience and reflect the blogger true self. Blogs can be about politics, or they could be about fashion. All blogs are informative, one of the top best blogs of 2011 is a photoblog called the Big Picture, it's main focus is the world and our nation. It's basically like watching every news channel and categorizing what the blogger feels is the most important news. I would say that probably more intelligent people would read this blog. For someone interested in cars or in search of a new car might read the blog title The Truth About Cars,  it will inform the reader about various vehicles, automobiles, etc, detailing information for comparison among various manufacturers. Other people have travel blogs or fashion blogs, there is basically a blog out there for any topic one could possibly think of. All of these blogs use different media, photos, videos, or web links, just to name a few. If you're talking about politics, the blogger might post links to articles, reports, etc. For a fashion blog there might be pictures of the latest trends, links to the websites that sell that product, or even video ads. Each blog is unique to the person, you can determine who the blog is meant for by the topics discussed and the interests expressed. If I wanted to keep up with the latest technology, I might try to find a blog that caters directly to that. Blogs are personal, informative, and unique; there is something out there for everyone.