Friday, September 28, 2012
Examples of Concordance, Conflict, and Contrast
The following are examples of concordance, conflict, and contrast.
Concordance: Using the same font type with different font sizes and emphasis.
Conflict: Using the same type of font, Sans in my example, in the same texts.
Contrast: Using different font types and font sizes together. .
Concordance: Using the same font type with different font sizes and emphasis.
Conflict: Using the same type of font, Sans in my example, in the same texts.
Contrast: Using different font types and font sizes together. .
Wednesday, September 26, 2012
Sunday, September 23, 2012
CRAP: TRESemme Ad.
This TRESemme ad displays contrast with varying font sizes and colors. TRESemme also used the contrast between the dark black, gray's, white's, and hot pink very well, it makes the advertisement really stand out.Some contrast is between the hot pink line with the white text in it. There is also some repetition, such as the shadow of gray's and black's in the background. Also there is a pattern of White, Pink, White, Pink, and White in the in the fonts at the bottom of the page. Most of the text in this ad is bottom-left aligned, while the TRESemme logo and the image of the product are aligned top-right and bottom-right. Lastly the text located toward the bottom of the page is proximal to each other, as well as the different types of description are in the same proximity. The thorough detail on what the product actually does is set off from the brief description/text "Plump up the volume". Everything in the ad is aligned, repeated, contrasted, and proximal to make the ad really stand out to the consumer who might see this in a magazine.
Friday, September 21, 2012
Live Blog
Proximity
See pages 15-32
Definition?
nearness in place, time, order, occurrence, or relation.
Things are grouped together according to their relation.
Uniformity. In the absence of proximity is chaos. Proximity in a design will usually overwhelm competing visual styles.
Most powerful principles in design. Is how you get info to your reader by the way you space things.
Alignment:
Creating a harmony with space.
"Nothing should be placed on a page arbitrarily, it should connect with something else on the page."
Center alignment is more confusing. Using hard-right/hard-left alignment will create a strong line for the eye to see.
Repetition:
Consistency throughout. Lets the viewer or audience know things are the same, coming from the same place of person.
Contrast:
Makes things stand out.
Different Color/Fonts sets off the contrast of the piece of work.
Using Title Font as font for Headers, increases the contrast.
Contrast:
Makes things stand out.
Different Color/Fonts sets off the contrast of the piece of work.
Using Title Font as font for Headers, increases the contrast.
Homework
Review design Principles in chapter 1-5 and prepare for quiz.
Post image of an ad design you find compelling and discuss how it displays consistency repetition alignment and proximity
Read Chapter 9-11 in Williams.
Wednesday, September 19, 2012
Design Principles: Contrast Repetition Alignment Proximity. Identify principles used in this ad:
The contrasts used in the Maggi: Crane House are effective, and draw the reader/viewers eyes in. One thing that does this is the contrast between darks and lites of the image especially between the clouds and the home. The home stands out more and the boldness of the words "soup" and "always home" really stand out in the ad. The soup is there in the ad but the house/crane is the image most would see first.
The repetition in the ad is how the words are boldness of the specific words the soup company would like the viewer to pay attention to. Everything is also aligned to the right side of the page, therefore the reader does not get lost while reading the ad. Also things are proximal to the fact that the company has created this ad where the reader's eyes are instantly drawn to the words "With a soup,....home" which is the main point of the ad, to advertise their brand of soup and connect on emotional level, because when eating this soup, supposedly, it is suppose to make you feel warm and cozy as you would at home.
http://adsoftheworld.com/media/print/maggi_crane_house
The main contrast I see in this ad are the font sizes and colors; yellow, blue and red. The large font in the middle "Remember when...Guitars?" and the image in the center are the initial attention grabbers of the ad. Everything is pretty well aligned in the center, making the ad look very clean cut and not too incredibly busy.
All the words are in close proximity to each other making the ad easier to read.
http://adsoftheworld.com/media/print/boutique_guitar_exchange_guitar_heroes?size=_original
There is contrast in the ad with the Navy and lighter shade of blue colors, the first thing I notice when I look at this ad is the paper planes. Also the font size of the Mistique and "Swine Flu, we'll be you." draw the reader in and advertise the brand. The paper planes are repeated throughout the ad and also the gray, white. and blue are repeated. The alignment of this ad is hard left and hard right, as far as the text is concerned, it is not all over the page. The proximity of the text is kept effective because the most important things about fighting off H1N1, and the prevention of it are easy to read and kept together. The only thing I think they should have done was make the texts for that part of the ad a little bigger, the reader gets the concept from the "Swine Flu, we'll beat you" but the bottom part explains it further.
http://adsoftheworld.com/media/print/mistique_tissue_planes?size=_original
The ad to better clean up the trash and work for the betterment of the health of the readers' children. The use of font sizes and the color white draws the readers attention to the point or purpose of the ad. First I see the men and the massive pile of trash along with the texts at hard left-center and the text slightly to the right below it. Seeing the image first and then text better relates and puts a persons face to the people cleaning up the litter around the area. The repetition I see in this ad is also the typeface, and white fonts. The boldness in the texts let the reader know, this is what they want you to read. Everything is also aligned left and in the same proximity and not scattered all over the page and is easier to read and understand because of, it allows focus on the message of the ad.
http://adsoftheworld.com/media/print/prefeitura_de_sao_paulo_garbage_2?size=_original
The contrasts used in the Maggi: Crane House are effective, and draw the reader/viewers eyes in. One thing that does this is the contrast between darks and lites of the image especially between the clouds and the home. The home stands out more and the boldness of the words "soup" and "always home" really stand out in the ad. The soup is there in the ad but the house/crane is the image most would see first.
The repetition in the ad is how the words are boldness of the specific words the soup company would like the viewer to pay attention to. Everything is also aligned to the right side of the page, therefore the reader does not get lost while reading the ad. Also things are proximal to the fact that the company has created this ad where the reader's eyes are instantly drawn to the words "With a soup,....home" which is the main point of the ad, to advertise their brand of soup and connect on emotional level, because when eating this soup, supposedly, it is suppose to make you feel warm and cozy as you would at home.
The main contrast I see in this ad are the font sizes and colors; yellow, blue and red. The large font in the middle "Remember when...Guitars?" and the image in the center are the initial attention grabbers of the ad. Everything is pretty well aligned in the center, making the ad look very clean cut and not too incredibly busy.
All the words are in close proximity to each other making the ad easier to read.
There is contrast in the ad with the Navy and lighter shade of blue colors, the first thing I notice when I look at this ad is the paper planes. Also the font size of the Mistique and "Swine Flu, we'll be you." draw the reader in and advertise the brand. The paper planes are repeated throughout the ad and also the gray, white. and blue are repeated. The alignment of this ad is hard left and hard right, as far as the text is concerned, it is not all over the page. The proximity of the text is kept effective because the most important things about fighting off H1N1, and the prevention of it are easy to read and kept together. The only thing I think they should have done was make the texts for that part of the ad a little bigger, the reader gets the concept from the "Swine Flu, we'll beat you" but the bottom part explains it further.
The ad to better clean up the trash and work for the betterment of the health of the readers' children. The use of font sizes and the color white draws the readers attention to the point or purpose of the ad. First I see the men and the massive pile of trash along with the texts at hard left-center and the text slightly to the right below it. Seeing the image first and then text better relates and puts a persons face to the people cleaning up the litter around the area. The repetition I see in this ad is also the typeface, and white fonts. The boldness in the texts let the reader know, this is what they want you to read. Everything is also aligned left and in the same proximity and not scattered all over the page and is easier to read and understand because of, it allows focus on the message of the ad.
Tuesday, September 18, 2012
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